Nalin Kumar and Associates
Nalin Kumar and Associates
Payroll Accounting Services US Payroll Services Unfiled Tax Returns
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Sales and Marketing Analytics


 US Payroll Services

What we do-

Companies have been using predictive analytics for years to better prioritize sales leads, determine which products a prospect would be most likely to buy, nurture contacts who aren't yet ready to buy, and develop more reliable sales forecasting.

Predictive analytics is being democratized. Our services start with the company's internal CRM and marketing automation data, and then additional data is added in through various sources. From this we use data science to identify common characteristics of the accounts that were won by sales, and predict the likelihood of closing each prospect. For example, a good signal for a company that deals in furniture and building hardware to contact a prospect may be when they sign a lease for a new building, or put out a press release about expanding to more cities or hiring many new people.

Customisation is carried out at each stage using our innovative PAD* approach which ensures that each solution to the company is perfectly tailored to its needs, business model and environment.



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